FIFA 14 Case Study

Print:

The Fifa 14 print advert promotes the game well because it uses a well known football players 'Lionel Messi' as the central image. Key conventions: The slogan 'WE ARE FIFA 14'. The 'WE' makes everyone else feel they are included. Central Image: They used a famous football playing because he is well known which will make people look at the advert. Font/Colour: They used the colour 'RED' to highlight the important of the advert. They also used white to make the red stand out even more. The font is bold to make it stand out. Three reviews for FIFA 14'FIFA 14 rocks!!!!! Its the best football game till date.' This is a very positive comment. This is another negative review 'The worst Fifa of all time. Players move with the agility of a bus. 70% of the crosses are goals. Players are slow' 'Do Not Buy Do Not Buy .Do Not Buy .Do Not Buy' This review of the game is really negative which makes people not want to buy the game. It reaches out to a different variety of audience and it also tells you what others thing of the game. It also tells FIFA what they need to improve. In my opinion print more effective them e-media? In my opinion i think e-media is more effective because many people use social networking sites e.g Facebook,twitter also you-tube which will make them watch a trailer of maybe a Fifa 14 game. Broadcast: The advert attracts the audience as it has celebrities (e.g. Drake), football players (e.g. Messi) and a variety of average people from a range of different ethnicity. The advert uses a variety of different types of people, so this makes it easier to be an international advert.Lionel Messi is driving the van because he is a well known footballer which the audience will like to see on adverts and the screens are on the back with Fifa 14 being played to get the audience interested.  The TV advert features the Fifa 14 brand in many ways; the players in the advert are used in the game itself. The font used at the end is the standard writing that Fifa uses overall, so people can identify the game easily.The main star (Lionel Messi) is a well-established football player and by using him in the advert makes people even more attracted to the game. There is a combination of footballers, celebrities and regular people in the TV advert  because the game is targeted at a variety of people and also different races. The TV advert uses real life people and celebrities where as the trailer uses different graphics.  E-media:The layout of the website is effective; when you first click on the website the central image is of a well-known footballer. They used bold fonts on the website to make it stand out.How many 'likes' has the FIFA 14 Facebook wall had? -21,328,447 likes

They uploaded the trailer of fifa 14 and it got lots of likes by over 100,000 likes by Facebook users which shows they are interested in the game.They want the audience to get involved on facebook and play a game of FIFA 14.