Phone and tablet Gaming

Why mobile gaming is taking off?

1.             Accessibility: consumers can play at any time and anywhere.

2.             Global reach: developers can launch titles into any country they choose.

3.             Free-to-play: Pioneered on PC, free-to-play is the dominant business model for mobile taking over 90% of global revenues.

How mobile games make money?

1.             Paid-for apps

2.             In-game purchases (extra lives/add-ons/ access to higher levels etc.)

3.             In-app advertising

In-app advertising and purchases
Advertisers traditionally buy app ads according to eCPM, which means effective cost per thousand impressions—the price to show an ad to 1,000 players. The average cost for a standard eCPM is $3.

In 2012, 75% of app-store revenue came from in-app purchases. Of the top 50 highest-grossing games in the iOS app store, only two aren’t free to download.

Phone and tablet gaming: tasks

1.     How much money is Candy Crush Saga estimated to make each day from its users?

• Candy crush saga is estimated to make £610,000 ($1,000,000).

2.             How does it make this money?

• Over 100 million people log in which makes them get hooked to the game then they eventually pay for the game. 

3.             How many people are estimated to have installed Candy Crush?

• 500 million people have installed candy crush.

4.             Where do people play?

• 60% of UK play from and to work

5.             When was the game released?

• April 2012: Candy crush was released on Facebook 
• November 2012: Released for ios7 devices 
• December 2012: Released on androids 

6.             When did it reach 500 million downloads?

• It reached 500 million downloads in November 2013

7.             What percentage say they are addicted to the game?

• 30% of the people say they are addicted to the game.

8.          What is your own experience of playing Candy Crush? Have you played it? 

I have played candy crush and its really addicted.