Target Audience: Planet side 2

Target Audience: Planet side 2

1. What is planet side 2?

• Planet side is a free to play multi player online shooting game published by Sony Online entertainment. 

2. What genre does the game belong to?

• First person shooter game (Action)

3.Planet side 2 developer/publisher: 

• Sony Online Entertainment 

4. When was planet side 2 launched? 

• It was launched on November 20th 2012.

5. How does the game-play back?

• Planet side 2 is re-imaging of planet-side and it is a faster pace than the original planet side. It also holds thousands players.   

6. What are the six different player classes in the game?

• The Infiltrator class  
• The light assault class
• The Combat Medic class
• The Engineer class
• The Heavy assault class 
• The max class 

7.What is the story or narrative of the game?

• LanetSide 2 is a science fiction massively multiplayer online first-person shooter set approximately 300 years after the discovery of Auraxis, although the chronology of the game universe starts a few years before.  

Business Model 

1. How much does Planetside 2 cost to play? -The game is free to play but when if you want to go to different maps or want extra amo or armer you have to pay.
2. What does a subscription offer to players? - PlanetSide 2 is free-to-play and includes a cash shop for players to purchase in-game convenience items and cosmetic changes using real money.
3. What can the in-game currency be used to buy? - It can be used to buy convenience items and cosmetic changes using real money
4. Why do some players dislike games in which users can buy additional weapons or health? - Because the success on the battlefield is still entirely player skill based, [players purchasing cash shop offerings will] just be less impacted for re-deploying to the battlefield.

The Terran Republic -  The type of person to play this team would be someone of a army background, likely to be a male and aged between 12 -33, to be of a ABC1 social class and to possibly be in education part time, and likely to be living in a suburban area.  

The Vanu Sovereignty -  The type of person to play this team would likely to be a male and aged between 12 -33, to be of a ABC1 social class and to possibly be in higher education part time, and likely to be living in the city. 

The New Conglomerates - The type of person to play for this team would be someone who's lonely and likes violence,also likely to be a male and aged between 12 -33, to be of a ABCD1 social class and to possibly be in education part time, and likely to be living in a suburban area.