AIDA Exercise: Marketing a game

'Train your brain'

Game 5Brain training games that allow the player to map their progress on a chart, and compare their progress with others online. They can choose specific people, by logging in through Facebook and other social networking sites, or be allocated a group of anonymous brain trainers who will compete for a month.

This game is targeted to people who are 8+ and for both genders. The game will be available to use on platforms such as Nintendo Ds and on the latest smartphones. 

A: To promote my game I will promote it on TV advertisements, social networking sites, magazines and I will  also promote it on the internet to attract audiences attention.  

I: To generate my audience I will add extra games and multi player so that people can play with their friends. 

D: I will make sure my game is the best game to desire my audience to buy my game I will also persuade customers by my game. 

A:  To promote the audience action I will post YouTube adverts to get people talking about the game. 

FIFA 14 Case Study

Print:

The Fifa 14 print advert promotes the game well because it uses a well known football players 'Lionel Messi' as the central image. Key conventions: The slogan 'WE ARE FIFA 14'. The 'WE' makes everyone else feel they are included. Central Image: They used a famous football playing because he is well known which will make people look at the advert. Font/Colour: They used the colour 'RED' to highlight the important of the advert. They also used white to make the red stand out even more. The font is bold to make it stand out. Three reviews for FIFA 14'FIFA 14 rocks!!!!! Its the best football game till date.' This is a very positive comment. This is another negative review 'The worst Fifa of all time. Players move with the agility of a bus. 70% of the crosses are goals. Players are slow' 'Do Not Buy Do Not Buy .Do Not Buy .Do Not Buy' This review of the game is really negative which makes people not want to buy the game. It reaches out to a different variety of audience and it also tells you what others thing of the game. It also tells FIFA what they need to improve. In my opinion print more effective them e-media? In my opinion i think e-media is more effective because many people use social networking sites e.g Facebook,twitter also you-tube which will make them watch a trailer of maybe a Fifa 14 game. Broadcast: The advert attracts the audience as it has celebrities (e.g. Drake), football players (e.g. Messi) and a variety of average people from a range of different ethnicity. The advert uses a variety of different types of people, so this makes it easier to be an international advert.Lionel Messi is driving the van because he is a well known footballer which the audience will like to see on adverts and the screens are on the back with Fifa 14 being played to get the audience interested.  The TV advert features the Fifa 14 brand in many ways; the players in the advert are used in the game itself. The font used at the end is the standard writing that Fifa uses overall, so people can identify the game easily.The main star (Lionel Messi) is a well-established football player and by using him in the advert makes people even more attracted to the game. There is a combination of footballers, celebrities and regular people in the TV advert  because the game is targeted at a variety of people and also different races. The TV advert uses real life people and celebrities where as the trailer uses different graphics.  E-media:The layout of the website is effective; when you first click on the website the central image is of a well-known footballer. They used bold fonts on the website to make it stand out.How many 'likes' has the FIFA 14 Facebook wall had? -21,328,447 likes

They uploaded the trailer of fifa 14 and it got lots of likes by over 100,000 likes by Facebook users which shows they are interested in the game.They want the audience to get involved on facebook and play a game of FIFA 14.     

Music Video Analysis

Chris Brown ft Sevyn Streeter- It won't stop
 The genre of this song is R&B/Pop because this song is really popular. This music video is effective because they have used special effects in this video. The video is also effective because it young people having fun in the summer. It also shows 2 people in love with each other. In the video they have used pretty attractive girls and good looking boys. They have used different cameras shots to make the video more memorable and effective. The dancers made the video look good, by dancing at the same time to make the video look successful. They used the beach as a background because a beach isn't a busy background so it makes the video look good.  

Representation of the wolf of wall street

‘The wolf of wall street is a 2013 American black comedy film directed by Martin Scorsese, based on Jordan Belfort's memoir of the same name. It was released on December 25, 2013. The screenplay was written by Terence Winter, and the film stars Leonardo DiCaprio as Belfort, a New York stockbroker who runs a firm, Stratton Oakmont, that engages in securities fraud and corruption on Wall Street in the 1990s.

How are the white Americans represented in ‘the wolf of wall street’?

The white Americans are represented as posh, rich arrogant white people.

 Jordan Belford is the protagonist who leads the narrative and the main character.

Log line

Paranormal Activity 4:

  A family witness strange noises and things in their neighbour-hood when a woman and a mysterious child move in.

Norbit:

Norbit a very handsome man falls in love with a huge lady named Rasputia who use to get bullied about her size!!

My log line:

Little ten year old boy being forced to sell weed for 3 teen boys.

Video analysis

FILM TRAILER- The conjuring

Genre  

The genre of this film is horror. I know it is horror film because in this film it has haunted houses and usually ends with a death.
Plot of the story- Narrative:  Carolyn and Roger Perron  has moved into an old farmhouse in Harrisville, Rhode Island with their five daughters, Andrea, Nancy, Christine, Cindy and April. After they accidentally discover a boarded up door and stairwell down to the cellar, strange things start occurring. Such as the clocks in the house always stopping at 3:07 am, something invisible yanking on Christine's legs as she sleeps at night, and little April having conversations with a boy no one else sees. 
Setting: This film takes place a in a old farmhouse in Harrisville. 
Iconography: In horror films you normally see blood, murders, guts, haunted house, violence etc.

 FILM TRAILER- Norbit  

Genre:The genre of this film is comedy/ romantic. I know its a comedy because its too entertain the audience and to make the audience laugh. 

Plot of the story: Norbit Albert Rice and Kate Thomas  were best friends as children in an orphanage owned by their father figure, Mr.Wong, but were separated when Kate was adopted. While being bullied by twins in the orphanage, Norbit is saved by Rasputia Latimore, a fat, self-centered, overbearing, vain girl who makes Norbit her boyfriend and protects him from other kids. As they grow up, Rasputia dominates every aspect of Norbit's life. 
It came out on February 9th 2007  
Setting; The setting of this film is in the streets and in a house. 
Iconography: In comedy films you usually see funny things, families, fat people and couples. 

                                                         FILM TRAILER- Inception   
Genre: The genre of this film is action. I know its a action film because it has lots of fighting scene.
Plot of the story: Cominic Cobb is an industrial spy who instead of breaking into a person's home, office, or even computer, gets the information he needs by getting into the person's mind through their dreams. Cobb is also a fugitive who misses his children. Someone approaches Cobb and wants to hire him but instead of getting information out, the man wants Cobb to implant something, a process called 'inception', which is not easy to do.

Assignment 1 Magazine Cover